Our mission is to make sure that a website meets the client's business goals and that it's performant and maintained.
John and Serenity Russell started out together with a small business in Northern California in 2004 that mostly installed and maintained Call Center Systems; John was the developer and installer, and Serenity was the accountant. In John's off time from that he worked side jobs of developing and maintaining websites in (Classic) ASP.
When they moved to Idaho they decided to continue their company with Serenity being a silent partner and working full time in finance and accounting. John continued to be a developer working more in WordPress and with PHP, as well as freelancing with Google as a Quality Rater. As web development continued to evolve he found a need to incorporate web marketing and SEO to ensure he was providing the best web development. Serenity continued to work in her field and on the side took graphic and front end development classes as a hobby to work on personal projects.
Then in the Spring of 2013 we found a need for Serenity to take on more of an active role in the company and help alleviate some of the workload for John so that he could continue to work on back end development and pass on the front end to someone else. One year later in the Spring of 2014 Serenity stopped working in the private sector as an accountant and went full time into being a designer and front end developer.
With this change we formed a new company name that fit us better as J (John) S (Serenity) Web Solutions. Today we continue to collaborate and work on projects; splitting the responsibilities of the workload, each working in their own offices inside their home in Idaho. John continues to be the main face and representative of the company, while Serenity prefers to work quietly in the background. As a husband and wife team the love to bring each of their unique perspective to a project and both enjoy the research and analysis that comes from the job.
John Russell specializes in building custom WordPress Websites using the Genesis Framework. He also has years of experience building WooCommerce and Membership sites, as well as developing and customizing plugins for WordPress. Additionally he has years of experience in SEO and research, and user engagement.
He has a background in management consulting, startup consulting, database administration, and website planning. Furthermore, he has been a freelancer for Google, as well as VP Director of SEO for a mid size company, and has been interviewed and featured in Go Daddy's Blog called
His Goal when he works with a client is to make sure that they get the best outcome when it comes to developing, or redeveloping their website, and to make sure that it's meeting their goals.
read what john writes
Serenity Russell specializes in Website Design and Frontend development of WordPress websites. Her skills include working with a variety of tools she uses in the Adobe Suite to create wire-frames and mock-ups, sourcing assets for client projects, research and analysis for competitive design and features for a website. As well as utilizing prototyping services to help give clients a vision of their working product.
With her background being in Finance and Management she has the ability to listen to all sides of a project from an executive, employees, development, management, and/or marketing and help them find a path towards the design needed for their project.
Her Goal when she works with a client is to help a client bring their vision to life with design and code.
read what serenity writes
Get started today by requesting a site audit or contact us to get started on your web project; whether it's fixing an existing site, new install, design, or analysis we're ready to help!
Our Portfolio is the smallest representation of the work we do. We have worked with many Agencies and have signed NDA for our work.
But you can read our latest Case Studies to see how what we do can help you reach your business goals.