Website Optimization is a term you may have heard if you have ever had your website reviewed for SEO, search engine optimization, or SEM, search engine marketing. But what exactly is website optimization and why should you care about it for your website?
In simple terms website optimization is procedures that are used in SEO/ SEM to have your website optimized to be found in search engines or procedures to optimize the speed at which your website loads in a web browser.
Page load time
When we use a website as a part of customer engagement we want to be able to just send them the link, have them click that link, and there is your content front and center ready to have them buy, read, or sign up. But did you know the amount of time it takes for that website page to load can be deterring visitors time spent on your website? We are in an age where mobile devices allow us the ability to view things instant, and then allows us to place more value on our time. We are in a “right now” era, and every second counts. So if a customer clicks the link and all they are looking at is a blank white screen or only part of the top of a website, or they believe it took a long time to wait to view the page they may just leave. The time, even in seconds, that it takes for a page to load matters, which is why as part of website optimization page load speed test are performed. Google tools offers you a chance to run a page speed insight test, but unless you’re a developer you may not be able to make the necessary changes to make your website faster.
As part of your website optimization, the person you hired to review your website may make suggestions to make sure your content is found when a potential user searches a term. If your text content on multiple pages is viewed as similar/ duplicate they may make you aware and give you options to either have new copy written for a page or have a page de-indexed to not be found in search giving the other page a better opportunity to be found. Other things they may do is make sure that all the tags for images are properly filled out, adding keywords to content to make it more relevant, editing meta tags and optimizing other key components of your website.
Keywords are a list of words or terms used by search engines to find relative web pages. When you have a product you want it to be found so writing articles, blogs or pages and using a keyword term helps it be more visible to search engines. When you first start having your website optimized you may have a list of keyword terms already in mind for your website. By having your website analyzed and optimized it will allow for those terms to be tweaked and new or similar keyword terms to be found that are more relevant to what your customers/ users are actually searching when looking for your service or product.
Many may not think of customer experience as a part of website optimization but it matters. The experience you build for your customer can make or break your brand. By giving your customers a positive experience and a clear value proposition to them will give you an extra tool you need to help bring new users to your website. If we were to rely solely on writing meta tags and pushing those keywords or terms then the web would look all the same. But users want color, they want to experience a feeling and they want to have the link they click to load now. So we add buttons and color and beautiful images that speak to that user showing them we care about them. We take the time to make sure that the code used in bringing your website to life is written in valid and correct manner to give you the best page speed times possible.
In the end what matters the most is the customer experience and by going through the process of having website optimization you are ensuring that they will find the content that is relative to them, it loads in a timely manner and that they have a positive experience while being on your website.
JS Web Solutions has deep experience in SEO and offers comprehensive reporting tools to help you attain your web goals. As part of our maintenance plans we offer keyword research reports and SEO as part of website maintenance.