The term “Site Audit” means when a company wants to check the health of your website. They will use SEO tools to review your internal and external links, check for any missing tags, review your meta tags, correct any broken links or images, look for duplicate content, detect page errors, and fix any other potential […]
The term “SERP” is an acronym for Search Engine Results Page. When you execute a search on a search engine, such as Google, and get a list of results that is a SERP.
The term “WYSIWYG” is an acronym for “What You See Is What You Get”. A WYSIWYG editor is a visual editor that lets you drag and drop elements and see what the end result will be before you commit your content.
The term “ PPC” is short for Pay Per Click. PPC is paid online advertising or ads. This is a type of marketing tool or formula that advertisers use to have ads on websites or in search engines. It is called pay per click or ppc because the advertiser pays each time the ad link […]
The term “ SEM” is short for Search Engine Marketing. SEM is similar to SEO but the difference is SEM is a term used to describe a process of strategies or techniques used to bring more targeted visitors to your website by using SEO techniques as well as marketing techniques to bring more visibility to […]
The term “ SEO” is short for Search Engine Optimization. SEO is a term used to describe a process of strategies or techniques used to bring visitors to your website and provide you with high ranking results for key terms or keywords that are relevant to your business products or service website.
The term “ HTTPS” means Hyper Text Transfer Protocol Secure. A website that is HTTPS has a SSL certificate to safely transmit data with an encrypted connection.
The term “ SSL” is short for Secure Sockets Layer but is more commonly referred to as SSL. An “SSL Certificate” is a digital certificate that authenticates the identity of a website and encrypts information transmitted to a server using SSL encrypted technology. An SSL Certificate will have the certificate holders name, a certificate number […]
The term “ Plugins” is a WordPress term for a piece of software written in PHP that contain functions or software that can be used for integration into your WordPress Website. Plugins can be used to easily integrate forms, calendars, or a number of other functions without having to change the core code of your […]
The term “ Hosting” or “Host” refers to the company that hosts or rents you space on a server to broadcast your website. The hosting company will provide you space to store your site and give you access to bandwidth that allows people to visit.
The term “ Content Management System” or “CMS” is used to describe a software application used to store, create, and manage digital content. It allows users to make changes such as adding pages or images without the help of a programmer. WordPress is a popular Content Management System.
The term “above the fold” comes from how newspapers are displayed. Above the Fold means the content that can be seen on a website without scrolling.
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