Websites are not about creating a design, adding some code and calling it finished. Websites are an active vehicle for acquiring and interacting with customers. Our website consulting focuses on planning for your return on investment.
Before you sit down and start choosing colors, reviewing layout options, or even creating a logo, you need to outline your business objectives. What type of customers are you looking for? Where will you find them? How you will acquire them? A complete website is just the the beginning of the process rather than the end. A website should be created around your long term business goals.
Once you have your website strategy planned out, the real work begins. Web design is more than the act of choosing colors and reviewing layout options, it's about catching your customers eye and presenting your value proposition quickly. It's not only art, but also science. Good web design is appealing, great web design generates sales.